How does Threshold know what’s a cold solicitation?
When you connect Gmail during setup, Threshold scans your inbox for cold asks you’ve actually been receiving, then tailors a 3-tier paywall to them. After that, every new email is screened in two steps:
- Skip anyone you’ve emailed before. On setup we walk your sent folder and remember every address you’ve ever written to. Those people skip the paywall automatically and never hit the AI.
- AI reads the message. For anyone we haven’t seen before, Claude reads the sender, subject, and the message body (truncated to the first ~4 KB) and decides whether it’s a cold ask — a pitch, intro request, “pick your brain.” Below a confidence threshold, the email is left alone.
When a sender actually pays your paywall, that’s the strongest possible signal we classified correctly. Those messages get anonymized — every reference to you, your name, your domain, your employer — and added to a shared training set that tunes the classifier for every Threshold user.